E-BOOK MANAGEMENT

Management in Marketing Communications

Title: Management in Marketing Communications; https://intech-files.s3.amazonaws.com/a043Y00000vw8hUQAQ/0014384_Authors_Book%20%282024-10-17%2010%3A45%3A26%29.pdf
Rights: Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by/3.0; https://creativecommons.org/licenses/by/3.0
Creator: Edited by František Pollák
Date: 2024
Description: This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.
Publisher: https://www.intechopen.com/

Business, Management and Economics Annual Volume 2024

Title: Business, Management and Economics Annual Volume 2024; https://mts.intechopen.com/storage/books/14466/authors_book/authors_book.pdf
Rights: https://creativecommons.org/licenses/by/3.0
Creator: Bobek, Vito (editor)
Horvat, Tatjana (editor)
Ortiz, Jaime (editor)
Gorska-Warsewicz, Hanna (editor)
Date: 2024
Description: This book offers a comprehensive overview of recent studies and developments in the field of Business, Management, and Economics. It brings together relevant works on quality management methodologies and crisis management tools within diverse organizational contexts. It also addresses topics such as contemporary macroeconomic sustainability, marketing challenges in dealing with the complexity of market conditions, and availability of modern technological tools and social and economic changes.
Publisher: https://www.intechopen.com/

Human Resource Management

Title: Human Resource Management; https://intech-files.s3.amazonaws.com/a043Y00000zFsoAQAS/0015040_Authors_Book%20%282024-03-28%2010%3A22%3A50%29.pdf
Rights: https://creativecommons.org/licenses/by/3.0
Creator: Alice Vilas Boas, Ana (editor)
Date: 2024
Description: Human Resource Management - An Update deals with the major theoretical and practical issues of managing people in different kinds of businesses in different countries around the world. Chapters address such topics as theoretical bases for human resource management in the new work age, performance management and organizational management, leadership and job analysis, diversity, work–life balance, and sexual harassment, among others.
Publisher: https://www.intechopen.com/

Sustainable Management Practices

Title: Sustainable Management Practices; https://mts.intechopen.com/storage/books/9337/authors_book/authors_book.pdf
Creator: Edited by Muddassar Sarfraz,
Muhammad Ibrahim Adbullah,
Abdul Rauf and Syed Ghulam Meran Shah
Date: 2005
Description: Sustainability is the vehicle that confronts the current dynamic environment of
business. Good sustainable business practices are a vehicle to attain competitive
advantage, which ultimately makes organizational sustainability undeterred.
Conclusively, the significance of corporate governance is inevitable for maintaining
sustainability. Organizations have obtained their growth sustainability though
competitive advantage but still certain factors can decelerate their performance.
Language: English
Publisher: IntechOpen

Risk Management and Assessment

Title: Risk Management and Assessment; https://mts.intechopen.com/storage/books/9256/authors_book/authors_book.pdf
Creator: Edited by Jorge Rocha, Sandra Oliveira and César Capinha
Date: 2020
Description: Human beings are increasingly subjected to risks and phenomena of natural or
technological origin that can compromise the balance between the social and natural environments. The Knowledge Society of the 20th century is characterized by the nintensification of risks associated with climate change. Potentially devastating risks are our society’s biggest problem.
Publisher: IntechOpen

Quality Management and Quality Control

Title: Quality Management and Quality Control; https://mts.intechopen.com/storage/books/7710/authors_book/authors_book.pdf
Creator: Edited by Paulo Pereira and Sandra Xavier
Date: 2019
Description: Quality management (QM) ensures the reliability and consistency of products or
services in a sustainable organization. Consistent quality of products or services is
the target of any manufacturer to satisfy the interested parties. “Quality” is defined
by ISO 9000:2015 as the “degree to which a set of inherent characteristics of an
object fulfills requirements.” Typically, QM is composed of four main components:
quality planning, quality assurance, quality control (QC), and quality improvement. ISO interprets QC as “a part of quality management focused on fulfilling
quality requirements,” and it is a process by which entities review the quality of all
factors involved in production. Therefore, QM effectiveness is dependent on QC
strategy
Publisher: IntechOpen

Public Management and Administration

Title: Public Management and Administration; https://mts.intechopen.com/storage/books/6689/authors_book/authors_book.pdf
Creator: Edited by Ubaldo Comite
Date: 2018
Description: The public sector plays an important role for both regulation and in the delivery of services directly or indirectly. As in families, managing means dealing with life and dealing with
income and expenses. Public administration means dealing with the life of the community
(local, national, and supranational), protecting the rights of citizens and ensuring the serv‐ ices that the company deems appropriate to give to all, possibly under different conditions, of the general interest, of the common good, of what contributes to the well-being of all. In this context, it is important to consider transformation, change, and innovation, which are the elements on which the main determinants that influence public management and the administration of economic, social, and political systems are based.
Publisher: IntechOpen

Human Resources Management in Multinational Companies

Title: Human Resources Management in Multinational Companies; https://library.oapen.org/bitstream/20.500.12657/60253/1/9781000836172.pdf
Rights: https://creativecommons.org/licenses/by-nc-nd/4.0/
Creator: Stor, Marzena
Date: 2023
Description: Human resource management (HRM) has a significant impact on companies' performance, as evidenced by research conducted in multinational companies (MNCs) based in Central Europe. This book provides a unique perspective of activities conducted in the HRM field in local subsidiaries of such enterprises. It also presents results verifying many hypotheses for each of the six models for single HRM subfunctions and their four relationships with the results of company performance. Particular chapters are devoted to activities including staffing the organization, shaping employee work engagement and job satisfaction, conducting employee performance appraisal, employee development, managerial staff development, and employer branding. The author used the Partial Least Squares Structural Equation Modeling to verify the research hypotheses. Readers will acquire knowledge about HRM practices in organizations in which the overwhelming ownership capital belongs to MNCs headquartered in Central Europe. The research findings presented confirm the positive impact that HRM activities have on the results of this type of enterprise in such areas as finance, quality, innovation and HRM itself. The research also sheds light on the new, interesting regularities identified in this regard, e.g. the perception of human factor as a competitive factor. This book will be of interest to academics, researchers, and advanced or postgraduate students who are interested in the latest research on HRM in MNCs in the region of Central Europe.
Publisher: Taylor & Francis; http://www.taylorandfrancis.com/

Human Capital and Competences in Project Management

Title: Human Capital and Competences in Project Management; https://mts.intechopen.com/storage/books/6036/authors_book/authors_book.pdf
Rights: https://creativecommons.org/licenses/by/3.0/
Creator: Otero-Mateo, Manuel (editor)
Pastor-Fernandez, Andres (editor
Date: 2018
Description: People's competence has a strong influence on the strategy of human resource management, affecting daily aspects, thought patterns, and behavioral modes of executive management and employees. From a business perspective, there is a strong relationship between human capital and success and also an integral development of the human factor in all its dimensions, both personal and professional, and social competences must be a key factor to reach it. To help achieve this business excellence, it is necessary to transfer the demands of the labor market into education, and one of the ways is through methodological framework for Project Management and Management, specifically the IPMA Individual Competence Baseline, which is an essential tool for achieving economic growth, corporate development, and competitiveness.
Publisher: IntechOpen; https://www.intechopen.com/

People Management

Title: People Management; https://mts.intechopen.com/storage/books/11603/authors_book/authors_book.pdf
Rights: https://mts.intechopen.com/storage/books/11603/authors_book/authors_book.pdf
Creator: Dias, Diana (editor)
Magalhães, Carla (editor)
Date: 2023
Description: Managing people is the chief task of human resources officers in businesses and industries worldwide. It is a difficult and demanding task, especially in this era of highly dynamic and constantly changing business environments. In addition, the COVID-19 pandemic led to major and perhaps irreversible changes in how people work and how businesses operate. This book provides a comprehensive overview of what it means to manage people in the modern world. It includes sixteen chapters organized into three sections: “People Management in a VUCA World”, “A Bright Future for People Management”, and “People Management for People Happiness”. Chapters address such topics as dealing with staff turnover, human resource development strategies during and post-crisis, diversity management, the relationship between career development and value proposition, the happy-productive worker thesis (HPWT), and much more.
Publisher: IntechOpen; https://www.intechopen.com/

Digital Project Management

Title: Digital Project Management; https://intech-files.s3.amazonaws.com/a04Tc000003OXatIAG/0016052_Authors_Book%20%282025-03-27%2008%3A54%3A53%29.pdf
Rights: https://creativecommons.org/licenses/by/3.0
Creator: Adeyinka-Ojo, Samuel (editor)
Date: 2025
Description: In Digital Project Management – Strategic Theory and Practice, the authors emphasize the importance of maintaining rigor and depth while leveraging digital tools to address traditional challenges such as cost overruns and time constraints. This book is written for a wide-ranging audience with varying expertise in project management. Undergraduate and postgraduate students and practitioners in social sciences, science, technology, business, healthcare, and education will benefit from foundational and advanced concepts. Experienced project management researchers seeking to incorporate digital tools into their methodologies will find practical and theoretical insights. Additional audiences include industry practitioners in project management research, strategic consulting, and policy analysis, who can use the book to enhance the strategic application of digital project management in real-world scenarios. Non-traditional project managers are also addressed as individuals exploring project management practice in a digital age for creative, government-funded projects, NGOs, and advocacy projects. This book is a foundational resource for courses on digital project management methods, offering step-by-step guidance and real-world examples. It provides actionable insights into implementing digital tools in project management studies, from data collection to visualization. The book also highlights the role of strategic theory and practice in project management strategic decision-making across project planning, execution, monitoring and control management.
Publisher: https://www.intechopen.com/

Morality Management and Situation Ethics

Title: Morality Management and Situation Ethics; https://library.oapen.org/bitstream/20.500.12657/94761/1/9781040165935.pdf
Rights: https://creativecommons.org/licenses/by-nc-nd/4.0/
Creator: Jacko, Jan Franciszek
Date: 2025
Description: This book presents the philosophical assumptions of situation ethics to show the practice of morality management that follows from them. This research comprises theoretical and applied aspects: It is an investigation into metaethics that encompasses strategic and quality management problems. With the example of situation ethics, the book illustrates the role of philosophical investigations and solutions in management theory and practice. It will be of interest to researchers, academics and advanced students in the fields of business and management studies, ethics, quality management and philosophy. Furthermore, this book may be useful for senior executives and politicians charged with negotiating complicated moral quandaries and overseeing the implementation of ethical policies in their organisations and communities.
Publisher: Taylor & Francis

Management Accountants’ Business Orientation and Involvement in Incentive Compensation

Title: Management Accountants’ Business Orientation and Involvement in Incentive Compensation; https://library.oapen.org/bitstream/20.500.12657/26999/1/1003030.pdf
Rights: https://creativecommons.org/licenses/by/4.0/legalcode
Creator: Wolf, Sebastian
Date: Bern, 2018
Description: Changing roles of management accountants have been intensively discussed in business practice and academic research. The objective of this empirical study is to gain a deeper understanding of management accountants’ business orientation and extended tasks. Based on data collected from the top 1,500 companies in Germany, results reveal that especially subjective norms have a strong impact on the practice of management accountants acting business-oriented. Furthermore, the results reinforce the frequently postulated positive effect of management accountants’ business orientation. The analyses also show positive associations between the involvement of management accountants in incentive compensation, the effort effects of incentive schemes, and firm performance.
Publisher: Peter Lang International Academic Publishers

R&D Management Practices and Innovation: Evidence from a Firm Survey

Title: R&D Management Practices and Innovation: Evidence from a Firm Survey; https://drive.google.com/file/d/1Cs2w2zpfSQav89ZbTCT1z-qwajYtUzrk/view?usp=drive_link
Description: This Open Access book provides a detailed account of firms’ research and development (R&D) management practices, and whether and how R&D management practices are associated with the success and the nature (explorative or exploitive) of innovation, using a unique survey of firms in Japan. While there is wide agreement that innovation is a key determinant for growth of firms, there are few studies that systematically and quantitatively investigate what firms do in their R&D management to create innovation. Utilizing insights from theoretical and empirical studies on innovation, the authors focus on the following four aspects of R&D management: the organizational structure of R&D, staged project management for R&D projects, compensation and incentive schemes for R&D personnel, and a firm’s risk preferences and corporate culture.
Creator: Haneda, Shoko
Ono, Arito
Date: Singapore, 2022
Publisher: Springer Nature; https://www.springernature.com/gp/products/books
Rights: http://creativecommons.org/licenses/by/4.0/

Motivation in Organisations

Title: Motivation in Organisations; https://library.oapen.org/bitstream/handle/20.500.12657/102461/9781000224092.pdf;jsessionid=9CE2E0A230875701E5B19BDC12FDE9D2?sequence=1
Creator: Manuel Guillén
Date: 2021
Description: Motivation in Organisations: Searching for a Meaningful Work-Life
Balance extends the current motivation models in business education to
include motives of human behaviour that have been neglected for decades.
It debunks some of the myths about human motivation (self-interest as the
dominant factor, amorality and non-spirituality) and explains why this
approach to teaching business is erroneous and leads to wrong and harmful
practices in many organisations.
Publisher: by Routledge

Disruptions, Diversity, and Ethics in Marketing

Title: Disruptions, Diversity, and Ethics in Marketing; https://library.oapen.org/bitstream/20.500.12657/94630/1/978-3-031-70488-8.pdf
Rights: http://creativecommons.org/licenses/by/4.0/
Creator: Martínez-Puertas, Sergio (editor)
Sánchez-Pérez, Manuel (editor)
Segovia-López, Cristina (editor)
Terán-Yépez, Eduardo (editor)
Date: 2025
Description: As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries
Publisher: http://www.springernature.com/oabooks

Beyond Human Resources

Title: Beyond Human Resources; https://mts.intechopen.com/storage/books/10551/authors_book/authors_book.pdf
Rights: https://creativecommons.org/licenses/by/3.0/
Creator: Sánchez-Gardey, Gonzalo (editor)
Martín-Alcázar, Fernando (editor)
García-Carbonell, Natalia (editor)
Date: 2021
Description: Beyond Human Resources - Research Paths Towards a New Understanding of Workforce Management Within Organizations is a concise and pragmatic book about new trends and future lines in human resource management (HRM). It provides an overview of those crucial topics defining today’s HR function. It includes nine chapters offering a framework about urgent HR challenges and lines of actions to understand how HR adapts and innovates to face new organizational realities. This volume is a useful resource for graduate students in the HR discipline.
Publisher: IntechOpen; https://www.intechopen.com/

Responsible Innovation Business Opportunities and Strategies for Implementation

Title: Responsible Innovation Business Opportunities and Strategies for Implementation; https://drive.google.com/file/d/1qF5MtvSu_r2A0Gns8OW97g8EFVFFeW4k/view?usp=drive_link
Rights: https://creativecommons.org/licenses/by/4.0
Creator: Jarmai, Katharina (editor)
Date: Dordrecht, 2020
Description: This Open Access book, Responsible innovation provides benefits for society, for instance more sustainable products, more engagement with consumers and less anxiety about emerging technologies. As a governance tool it is mostly driven by research funders, including the European Commission, under the term “responsible research and innovation” (RRI). To achieve uptake in private industry is a challenge. This book provides successful case studies for the implementation of responsible innovation in businesses. The importance of social innovations is emphasized as a link between benefits for society and profits for businesses, especially SMEs. For corporate industry it is shown how responsible innovation can offer a competitive advantage to adopters. The book is based on the latest insights from theory and practice and combines conceptual work with first-hand experience.
Publisher: Springer Nature; https://www.springernature.com/gp/products/books

Innovation, Research and Development and Capital Evaluation

Title: Innovation, Research and Development and Capital Evaluation; https://mts.intechopen.com/storage/books/11258/authors_book/authors_book.pdf
Rights: https://creativecommons.org/licenses/by/3.0/
Creator: Aldieri, Luigi (editor)
Date: 2022
Description: The role of innovation is becoming increasingly crucial in modern societies. In particular, investments in Research and Development represent an important tool for promoting innovation and for enhancing the capital invested in the market. By now, innovation is linked with different concepts, from entrepreneurship to sustainability, from economics to management. The analysis of the innovation process involves different skills to overcome the high degree of competitiveness and allow higher levels of profits. In the text, the interactions among innovation, entrepreneurship, and ecosystems are investigated. It is an attempt to prepare the theoretical bases to face in an appropriate way the transformations of modern economic and organizational systems and to suggest adequate support policies.
Publisher: https://www.intechopen.com/